Entrepreneurial Behaviour of Rural Women- A Critical Analysis

The study was conducted in purposively selected mandals of Srikakulam district of Andhra Pradesh in order to know the entrepreneurial behaviour of rural women in terms of their socio-economic, psychological attributes with a sample size of 120 rural women entrepreneurs. The results of the study revealed that majority of the respondents exhibited medium to high level of entrepreneurial behaviour, while very few of them exhibited low level of entrepreneurial behaviour. The study further revealed that educational status, credit orientation, scientific orientation, self-reliance, training undergone, managerial ability and decision making behaviour had shown positive significant association with entrepreneurial behaviour. Further multiple regression analysis revealed that educational status, trainings undergone and managerial ability had exhibited a positive and significant influence on the entrepreneurial ability at one per cent level of probability